Standards

Botanical, and checkable.

Every formula is pH-tested, GMP-certified, and documented to EU cosmetic standards. Here’s exactly what that means.

Held below pH 5.3

The preservative system — sodium levulinate, sodium anisate, potassium sorbate — only functions in that window. Every water-based formula is held there, in a GMP-certified facility.

Substantiated before printed

SPF 30 was tested in vivo to ISO 24444. Patch and tolerance testing is held per SKU, which is precisely what “dermatologically tested” is allowed to mean.

Mild enough to continue

Sulphosuccinate and isethionate cleansers instead of SLS, and no harsh acids anywhere. Mildness is what makes a routine survive to month six.

Claim discipline

What we will and won’t say.

The hardest decision in a botanical range is not what to put in. It is what to stop yourself writing.

We say	We never say	Because
Soothes & hydrates	Heals or treats	Cosmetic claims only, under CDSCO Cosmetics Rules 2020.
Supports the skin barrier	Repairs damaged tissue	Barrier support is cosmetic. Tissue repair is medical.
For sensitive & stressed skin	Any named condition or specialty	No disease association, on the pack or anywhere near it.
Dermatologically tested	Clinically proven	Tolerance testing is held per SKU. That is what the phrase covers.
Broad-spectrum SPF 30	All-day protection	Substantiated in vivo; reapplication is stated on pack.

Excluded

What isn’t in any of it.

Added fragranceThe most avoidable irritant in the category, essential-oil perfume included.

SLS & SLESReplaced by sulphosuccinate and isethionate systems that clean without stripping.

ParabensReplaced by the mild acid system that dictates the pH ceiling.

Artificial dyesColour comes from the botanicals, or mineral iron oxide in the balms.

Animal testingAt no stage, for any market.

MicrobeadsNo plastic exfoliants anywhere. Four formulas include a small amount of silicone (dimethicone) for texture, named on their own product pages.

BeeswaxCandelilla wax across the current range — the lip balm is the one exception, and it says so on its own page.

The botanicals

What each plant is doing there.

Cosmetic skin-conditioning roles only.

Centella Asiatica (Brahmi)

Soothes & conditions

Glycyrrhiza (Licorice)

Evens skin’s appearance

Calendula

Calming botanical

Aloe Vera 200X

Cooling hydration

Chamomile

Comforts sensitive skin

Sea Buckthorn

Antioxidant-rich

Kokum & Cocoa Butter

Rich barrier nourishment

Jojoba & Argan Oil

Replenishing skin lipids

Bakuchiol

Gentle retinol alternative